Amir Babar
At Al-Misbaah, I’m the Lead Graphic Designer (sole designer) reporting to the CMO. I built a unified brand system and deploy it across seasonal campaigns (Ramadan, Zakat), event environments, merch, and year-round content. I designed the Junior Lanterns soccer jersey end-to-end and led the annual banquet creative (theme → stage/screens → print/social). I align goals with the CMO and run the production critical path—timelines, vendor/print comms, budget, and QC—to ship on time with clean handoffs, delivering one voice, faster asset cycles, and fewer revisions.
Full pipeline across brand, space, and merch
I don’t just design screens, I shape systems and spaces. I reworked our admin office and created a women’s third space (layout, palette, signage, modular furniture), spun up low-upfront-cost merch (preorder/on-demand) to grow revenue without inventory risk, and directed campaigns I shot on film, guide the rollout, and stitch it all together with systems that ship.
